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Create beautiful homes effortlessly with Artiss. Contemporary furniture for every corner of your home.

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Turn a house into a home. Transform your space and routine with innovative appliances from Devanti.

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Make the most of life outdoors. Share moments under the sun, moon and stars in the comfort of Gardeon.

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Take the step with innovative Everfit equipment helping you climb, lift, spin and stretch.

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Support where it matters, comfort where it counts. Sleep well and stress less with Giselle Bedding.

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Tap into quality with Cefito. Modern fittings in stylish designs bring your dream kitchen and bathroom to life.

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WEISSHORN
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Find comfort outside of your comfort zone with Weisshorn, your starting point for every adventure.

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New Aim head office lobby
Top 10 in Aussie ecommerce Top 10 in Aussie ecommerce
1 in 2 Aussies own a New Aim product 1 in 2 Aussies own a New Aim product

WE HELP AUSTRALIAN RETAILERS SCALE WITH ECOMMERCE 

We understand the needs of ecommerce companies, and we’ve created a tech solution to help you grow. We should know. As one of Australia’s largest and fastest-growing ecommerce companies, we’ve done it all before. Now we’re helping you do it too.

WHY NEW AIM? We're your all-in-one Aussie ecommerce partner, offering all the benefits, without the hassle

Stress-free ecommerce

Stress-free ecommerce


We’re one of Australia’s leading dropshipping service providers. We take care of picking, packing, shipping – even customer service and returns – giving you back time and helping bring peace of mind. No inventory, no worries.

  • Access to the widest product range
  • Benefit from end-to-end fulfilment 
  • Free up working capital
  • Reduce overhead expenses
  • Easy ecommerce integration
Fully managed fulfilment

Fully managed fulfilment


We’ve tailored our freight optimisation and warehouse management systems for seamless experiences. Every order is fulfilled using RF scanning, packed with care, and delivered at speed, driving loyalty to your brand.

  • Outsource supply chain execution
  • Speed up fulfilment at a lower cost
  • Benefit from freight optimisation
  • Leverage New Aim postage technology
  • Own the brand experience

SOME OF OUR FAVOURITE PRODUCTS

IN THE NEWS

NewAimRebrandImages-01
New Aim Unveils Fresh Identity 

New Aim proudly introduced its revitalised brand identity, embodying our ethos: ‘ecommerce, enhanced, evolved and empowered’.

Our new logo features a stylised ‘A’ merged with an arrow—symbolising our continuous drive to innovate and grow and was developed through a collaboration between New Aim’s in-house brand team and the creative studio Christopher Doyle & Co.

Fung Lam, CEO
Top 500 Private Companies 

In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. 

In 2024, New Aim secured the 282nd spot, outpacing many traditional retail giants. With nearly 20 years of online retail experience, New Aim has carved out a significant niche in Australia’s digital marketplace.        

New Aim team at Google HQ
 New Aim & Google Cloud Join Forces

We are proud to be collaborating with Google Cloud to bring the power of Generative AI and Big Data to Australian retailers of all sizes.

This partnership helps democratise access to cutting edge-technology and levels the playing field for Australian ecommerce.

JOIN OUR TEAM

Every day, at New Aim, we’re reimagining the possibilities of ecommerce. And to achieve big dreams, you need the right people on your team. That’s why we hire smart and curious people, who want to make ecommerce better for everyone. If you’re ready to make a difference, check out our open roles. You’ll be in good company.

Copyright © 2024 New Aim Pty Ltd. All Rights Reserved.